We teamed up with Rockwell Group New York to create the brand design system for this private train network in South and Central Florida. Their mission is simple: they don’t just connect places, they connect people. This train needed a bright look to reflect its innovative approach to travel as well as a sunny Florida demeanor. We developed a comprehensive brand book and guidelines for Brightline ensuring a seamless application of design by their internal departments and outside vendors.
Brand Identity, Collateral Development, Signage and Environmental Graphics, Custom Packaging, Book Design, Website Design, Digital Design, Print and Digital Advertising, Campaigns