Brightline
We teamed up with Rockwell Group New York to create the brand design system for this private train network in South and Central Florida. Their mission is simple: they don’t just connect places, they connect people. This train needed a bright look to reflect its innovative approach to travel as well as a sunny Florida demeanor. We developed a comprehensive brand book and guidelines for Brightline ensuring a seamless application of design by their internal departments and outside vendors.
SERVICES:
Brand Identity, Collateral Development, Signage and Environmental Graphics, Custom Packaging, Book Design, Website Design, Digital Design, Print and Digital Advertising, Campaigns




