Parker Towers
Built in the 1960s, Parker Towers is a residential community in Forest Hills, NY located just a short subway ride from midtown Manhattan. We updated the visual brand for the Jack Parker Corporation as the towers needed a dramatic, modern update to be competitive in the NYC residential rental market. By working closely with Jack Parker Corporation’s leadership team and the architect/interior design firm, we created a comprehensive brand design system with a nod to mid-century modern design that was implemented across a variety of platforms.
SERVICES:
Brand Identity, Collateral Development, Signage and Environmental Graphics, Custom Packaging, Book Design, Website Design, Digital Design, Print and Digital Advertising, Campaigns
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/parkertowers_logo_cargo_1_o-768x420_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/parkertowers_logo_cargo_1_o-768x420_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/pt_lobbywlogoover-1536x647_optimized.png)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/lmd_pt_eblasts-1024x683_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/pt_entrance_cargo_o_optimized.jpg)