Brightline
We teamed up with Rockwell Group New York to create the brand design system for this private train network in South and Central Florida. Their mission is simple: they don’t just connect places, they connect people. This train needed a bright look to reflect its innovative approach to travel as well as a sunny Florida demeanor. We developed a comprehensive brand book and guidelines for Brightline ensuring a seamless application of design by their internal departments and outside vendors.
SERVICES:
Brand Identity, Collateral Development, Signage and Environmental Graphics, Custom Packaging, Book Design, Website Design, Digital Design, Print and Digital Advertising, Campaigns
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![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/brightline_4_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/lmd_brighltine_train-1536x686_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/brightline_styleguide_spread3-4_1340_c_optimized.jpg)
![](https://www.lisamazurdesign.com/wp-content/uploads/2021/07/brightline_styleguide_spread1-2_1340_c_optimized.jpg)