GenderPAC’s mission: to end discrimination and violence caused by gender stereotypes. Their belief is that everyone deserves a safe community, fair workplace and schools where all people are valued and respected. We created GenderPAC’s brand identity from the ground up starting with a powerful logo used as a full title-block or simply as the “G”. The brand message was extended through varied donor communications and outreach campaigns.
Brand Identity, Collateral Development, Print Advertising, Campaigns